• Properly syndicated reviews communicate with Google to improve your search ranking.
  • Legitimate reviews on your site build trust with your potential customers.
  • On-site reviews allow you to craft a strong reputation as an authority.
  • Research behind on-site reviews shows increased volume of organic traffic and leads.

Who do you think of when you think of reviews? Unfortunately if Yelp! and Angie’s List are first on your list, then it’s time to change your thinking. Most customers actually turn to Google to search for products and services and if you aren’t displaying ratings and stars through on-site reviews, you’re going to miss out on valuable leads. We’ve got 4 no-brainer reasons for you to start focusing on on-site reviews to boost your business and dominate search results.

1. To Improve Your Google Ranking

Listings embellished by gold stars stand out and if you don’t have them, who does? Don’t play catch-up with your competitors as you wrestle over Yelp! reviews. Instead, capture the direct benefits of on-site reviews that, unlike third party sites, better your average review ratings and boost your credibility with Google. Having a platform that automatically syndicates your reviews and stars to search engines will give you a huge advantage over your competitors in search results ranking.

2. Customers Care so You Should Care

A whopping 88% of consumers trust online reviews as much as personal recommendations when considering online products or services, and 85% say they read up to 10 reviews before making a final purchasing decision. Woah! For many years, word-of-mouth was the golden standard for building your business reputation. Now, online reviews are just as trusted and with the right strategy, you can build a strong reputation for your company systematically. With such weight placed on reviews, having positive feedback is more important than ever to have a powerful testament of quality to your potential customers. 

3. Customers Have Trust Issues

Customers have trust issues, and rightfully so. Positive, favorable reviews and star ratings displayed in search results not only increase the chances that a consumer will consider using your company, but also that your business will appear more trustworthy. Having on-site reviews and stars adds credibility to your services or products and these attention-grabbing stars also add prominence to your search listing so you stand out from the competition. In research, this visibility has been proven to increase click-through rates.

4. Reviews Generate Leads

Did you know in our research with Spectrum clients, we’ve found that displaying additional on-site reviews generated  35% more organic traffic to their website? That’s a lot! Clients also captured 49% more organic leads compared to the same time period the year before. This means Google acknowledges the aggregated reputation you’ve garnered and places you higher in organic search results because you are viewed as an authority. We’ve also discovered these clients had a 30% increase in organic keyword rankings and 37% better visibility scores. On-site reviews allowed our clients to appear higher and more noticeably in Google search results, harnessing millions of dollars more in organic leads than they would have otherwise missed.

Spectrum clients use our cutting-edge reviews platform to automatically sync to search engines like Google. This unique capability to communicate with search engines is what propels clients to the top of search rankings for leads. Learn more details about how to better your business utilizing on-site reviews and Google in Spectrum’s FREE upcoming webinar. Stay tuned for more information!