Online appointment setting - Blog - Spectrum Communications & Consulting Inc.

Promote Your Business with New Google Features

Written by Kevin McKenzie on June 29, 2017

Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...

"The Shawshank Redemption" Can Actually Teach You A Lot About Marketing Your Business

Written by Eddie Shleyner on February 12, 2014

In addition to being nominated for seven Academy Awards, The Shawshank Redemption either won or was nominated for 25 other accolades (which just so happens to be the average number of times a typical fan has seen it). The Shawshank Redemption is a time-tested cult class that’s as satisfying...

How Plain Ol' Jelly Helped a Remodeling Company Increase Its Leads by 309%

Written by Eddie Shleyner on November 20, 2013

So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...