“But wouldn’t a smaller pool of rave reviews achieve the same result? Okay, let’s say quality is king – how many reviews are my customers reading before they buy? A large review archive is preferred, but how much is too much? Is there such a thing?”

“Are people even reading these?”

Does the mention of consumer reviews send your brain into a tailspin that raises more questions than answers?

We know the feeling. Over here at Spectrum, we spend a lot of time thinking about reviews. They’re tricky, because, despite how heavily these reviews impact your bottom line, very little is known about how customers interact with reviews and how review content informs their decisions to pick a home services company…until now!

Looking for a 2-minute rundown of our reviews insights? Download the executive summary to the right!

We asked 1,010 American homeowners how they picked companies for their home, and the findings will help you improve your business.

Some key survey highlights:

  • 99% of customers are reading reviews before they make their decision, which means you absolutely cannot afford to ignore reviews.
  • Customers universally prefer companies with more reviews, but review quality also needs to be high.
  • We even asked customers how many reviews they’re reading before they get in touch. The majority are satisfied with 10 reviews, but more than 25% are reading up to 50 reviews.

Download our survey findings and read our 2-minute executive summary to see the data behind this question and a host of others that will help you improve your business!

Simplify your reputation management

So, in summary: yes, your customers are reading your reviews and they are more likely to buy from you if you have many positive reviews. One issue, though: how in the world can you or your reputation management team control your company’s narrative with potentially hundreds of consumer reviews floating around the web?

As always, we have your back. We’ve streamlined the process of reputation management and review curation with our Spectrum Reviews Engine. With the help of our innovative back-end admin, you can:

  • Customize review request email templates to direct customers to your preferred review sites.
  • Send review requests to your customers with the click of a button.
  • Receive Reviews Engine training from our experts to ensure you and your reputation management team are equipped for success right away.

At Spectrum, we take the guesswork out of customer satisfaction. With us, you’ll always know how your customers feel about your service quality, your existing customers will understand how their reviews help you improve said quality, and your prospective customers will see that your company is one worth talking about.