Google’s Plan for Creating a Constant Content Stream
Google has been working on new search engines to compete with companies like Yelp, TripAdvisor, and CitySearch. These are the noted local search engines that people are using over Google services. Google’s hope is to create a new search database to provide more of a one stop shop effect with their search engine.
The information provided from Frommer’s will lead to an abundant amount of new information for Google’s crawlers to go through. The creation of these new Google services will lead to an extreme shift in what people’s searches come up with. This will not only change the natural searches, but also much of the PPC campaigns as well. Keyword bidding will look totally different from this extreme shift.
Google will be running into the Federal Trade Commission over the issues of antitrust. In Google’s case, this can be seen when they show their new travel advisory over TripAdvisor in a search query. Google will show favoritism to their own brand over a competitor. This could end companies like TripAdvisor, Yelp and CitySearch overnight.
Only time will tell how this will all workout in the end with Google, but we will certainly see some feuds coming in the near future.