Spectrum Communications & Consulting Inc. Blog: Companies
Have you ever wondered what type of visitors your website gets? You may have asked yourself questions like, how many visitors am I getting, where are they coming from or what pages are being viewed? Google Analytics is a free tool offered by Google that gives you those answers and more! Many have he...
On a daily basis, many people will use a computer, and of those computer users, almost all of them will surf the internet. Of those internet users, the vast majority uses Google for their searches on the web. The question I ask you is: Do you know the best search practices for Google? A study at Ill...
Each month now Matt Cutts posts some information about the changes to Google's search algorithm. You can visit the blog here. This is a great resource and helps us in the SEO world determine if we need to make any changes to our SEO strategy. However, for those of you that are not experts, here is t...
Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update). This update is Google's way of cracking down on s...
Hey fellow Earthlings, Earth Day is right around the corner! Sunday, April 22 is dedicated to this giant green and blue sphere we call home. There are many “green” initiatives that companies can take to participate in protecting our environment and reducing our ecological footprint. You and fe...
Are Yellow Pages bringing your business into the red? You can cut your yellow pages and get new customers. How is this possible? By more effectively marketing to your customers. Yellow pages don’t reach out to your customers and advertise your services like they used to. Think about this: Typically,...
In the past few days, Google has been rolling out their new search results page layout, which they call Place Search. When searching on Google, there will now be an option for “Places” in the left sidebar of the page. Clicking this option will show you places that may be relevant to your search. Whe...
This morning while doing some manual search results checks, I ran into what to me is a totally new Google SERP results layout. The overall design, as always, has not changed. What's different in the SERP's I saw was that the 'maps' listing and organic listing are now somewhat integrated. By this I m...
