As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...

The biggest mistake you can make with your home services company’s ad copy is picking one message and running with it. In doing so, you may see positive results, but you’re depriving yourself from knowing if other messages would yield more favorable outcomes. In paid search, you’re paying every time...

AdWords, Google’s primary advertising product and main source of revenue, isn’t as simple as it looks. In fact, most AdWords campaigns fail to yield any Return on Investment because, ultimately, advertisers on this platform don’t know how to optimize their ads. Below you’ll find five ways to make th...

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