Think about your remodeling website like a search engine does – a search engine is a business that provides the searcher, their customer, with valuable and unique information. Search engines like Google have little use for websites that substantially duplicate other sites out there (even if that duplication was unintentional). As a result, sites with significant amounts of duplicate content tend to be buried on Google by more original webpages.

First, let’s look at what Google considers duplicate content:

“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

AOK, simple enough!

So, what happens if your site content is duplicated elsewhere on the web? Well, the content only ranks once. For instance, if you and another remodeler (or one hundred other remodelers) all had the same content on your sites, Google gives ranking to the most authoritative copy of the content, and gives little or no ranking to the other copies.

If you have 2 minutes, listen to Google explain their policy on duplicate content:

So, what does this mean for your home services business? You should have unique, informative content on your site if you intend to rank well on Google search.

Here at Spectrum, we have a dedicated team of Content Developers who are experts in the home improvement space. They write and design unique, keyword rich content that is both persuasive to humans and ranks well with search crawlers. The best way to deal with duplicate content problems is to not worry about them – with an agency like Spectrum in your corner, your site is constantly growing with unique content, which is a proven strategy for greater visibility and more leads.