Your Home Services Company’s Online Marketing Goals for 2016 (Part 2)
Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to increase your company’s visibility on search engines and generate more leads.
Consistently Post High-Quality Blog Content
Since search engines love content-rich sites, you should put a strong focus on consistently posting quality articles to your blog in 2016. Before you get started, make sure your blog is hosted under your own domain and not a third-party content management platform. Search engines only want to point users to serious and trustworthy blogs, and they favor ones hosted on their own domains. Once that’s set up, create an editorial calendar, post a few articles per month and watch your visibility increase!
Add Paid Search to Your Arsenal
Many business owners neglect paid search because they’d rather pay nothing to focus on organic efforts. What they may not know is that paid search can complement organic and provide a wide list of other benefits. In addition to opening the door to a treasure trove of data that can help other marketing channels, PPC advertising guarantees your company will be visible on searches most relevant to your business. Best of all; you only pay when someone clicks on your ad. As a result you only spend money on consumers who actually show interest in your offerings.
Capitalize on Online Leads with Effective Phone Scripting
With all of the leads that will be coming in from your newly-implemented marketing strategies, you’re going to need to be able to effectively convert them. There isn’t a better way to lose sales than having an unprepared sales team that stutters, stammers and forgets important details during appointments. Think of it this way: would you want to buy something from a salesperson who doesn’t have a complete understanding of what they are selling? To ensure your sales team never utters an “um” or “er” during an important appointment, create a phone script they can follow. An effective script will allow your entire team to sell like top performer, closing more jobs for your home services business as a result.
By implementing any, or all, of these marketing tactics, your company will thrive in 2016. From all of us at Spectrum, we wish you a happy and prosperous New Year. For more information on the reputation management, blogging, PPC and phone scripting, download our eBooks on the subjects!