Spectrum Communications & Consulting Inc. Blog: How-to
Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...
A bad Yelp review is like a hard punch in the gut. Only the pain doesn't go away. It lingers horribly in the pit of your stomach while your face illustrates the agony you're going through. Everyone can see it. Receiving a bad review on Yelp is extremely frustrating for a small business owner. Beside...
Powerful advertising platforms such as Google AdWords and Microsoft adCenter have made online marketing for small- and medium-sized businesses convenient and effective. As the Internet continues to burrow deeper into the lives of American consumers, business owners continue to capitalize -- taking m...
The following questions should be directed toward whoever handles your company's PPC campaign(s). Whether it's an in-house team or an outside agency, you should make these inquiries as soon as possible. Why the urgency? Mainly because pay-per-click advertising is incredibly time-sensitive. An improp...
A pay-per-click ad should only target people who are ready to make a purchase immediately. To help advertisers do so, Google created negative keywords. Negative keywords increase PPC profits by cutting the number of irrelevant visitors (clicks) you pay for. For example, if you’re running ads selling...
As of last month, Yelp has 1.1 million claimed local business profiles -- a 58% increase over Q1 of 2012. The site, which has 100 million unique visitors every month, is the fastest growing directory and review service on the planet. In other words, it's something you want to be a part of. Claiming...
We've all seen them: The late night get-rich-quick infomercials. The early morning breakfast cereal ads. The mid-afternoon local services commercials. You hear them on the radio. You watch them on TV. They're all different -- advertising vastly different products in very different ways. So what do t...
Given the virtually unlimited amount of space that Google allots its Gmail users, more and more people are treating their account as a sort of digital storage service. When they're not deleted, most photos, e-mails and documents are either archived or left in the inbox -- a practice which begs the q...
You are great at what you do. Your customers love your service. Your employees commend your leadership. Your company is where it is today because of your choices and your initiatives. Thus far, you did a fine job. But you want more. You need marketing. A solid marketing strategy will establish your...
A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...
