Leo Gerardi - Blog -

About Leo Gerardi

Leo began working at Spectrum in 2008. He has taken advantage of his time at the company using every opportunity to expand his skills within the digital marketing field. Over the years he has become very knowledgeable on digital strategies, search engine optimization, pay-per-click marketing and website analytics.

Tracking Your Traffic – Get the Right Customers with the Right Keywords You can reduce your overall marketing spend and more precisely target the type of customer you’re looking for to buy your products and services. How? People are no longer opening the phone book or getting in the car to locate wh...

Are Yellow Pages bringing your business into the red? You can cut your yellow pages and get new customers. How is this possible? By more effectively marketing to your customers. Yellow pages don’t reach out to your customers and advertise your services like they used to. Think about this: Typically,...

Increase your position (or establish one period) in Google Maps, increase your sales. Sounds too good to be true? Or maybe it appears to be a too simple solution for generating a bigger return on investment with your advertising dollars. Reallocating your advertising dollars from other areas like th...