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Internet Marketing Services
Internet Marketing Services
Internet marketing services are the tools which Spectrum uses to execute your internet marketing strategy and achieve your sales and marketing goals. As we have explained in earlier sections, Spectrum develops an internet marketing strategy around your goals. Spectrum then provides website design around the internet marketing strategy. Internet marketing services are tools which Spectrum uses to drive quality traffic to your website.
- SEO Copywriting - First and foremost, the copy which is used for your website must be written to communicate to your viewer. Spectrum has professional staff copywriters which will craft the right content to effectively communicate your message, your services and your products. Good SEO copywriting also needs to be clearly directed toward the keywords and the markets which you serve the best. Through the development of your internet marketing strategy, Spectrum will identify the proper keywords and markets to target. Once we have helped you develop the foundation message, Spectrum will help you continue to add and build onto the content with up-to-date industry trends, product and service changes, announcements and promotions and messages communicated in conjunction with email marketing.
- Search Engine Optimization - Spectrum believes in applying a holistic approach for search engine optimization. Good search engine optimization has many internal website components which act as the foundation, and then there are many external components which must be addressed regularly as well. Spectrum will build a complete internet marketing strategy, design a website around search engine optimization and then apply resources monthly to positively grow your search rankings, especially targeting your market to generate positive return on investment.
- Pay Per Click (PPC) Management - Many companies that engage our services have tried or are using Pay Per Click (PPC) as a method of driving traffic to their websites. Every few companies are able to successfully develop and maintain success or positive return on investment because Pay Per Click is not just about driving traffic to a website. Spectrum is an expert at applying all of the components which consistently drive strong return on investment from Pay Per Click. Spectrum develops a Pay Per Click marketing campaign around your target market. We then build calls to action into your website to generate sales and/or leads from the traffic which is driven to the website. Spectrum then carefully and methodically tracks the results of the activity. From the statistics and results, Spectrum then applies testing (A/B testing and multivariate testing) to grow the positive conversions (sales and leads) of your website.
- Email Marketing - Spectrum has used email marketing with very strong return on investment by helping clients reach their prospects and customers who have asked to receive information via email. Spectrum will help you remarket to existing customers and also tell prospects about product announcements, promos, new offerings and much more. Spectrum will help you develop a strategy - whether it is short term or long term. Spectrum will help you write and craft the right message. We will help with developing the landing page which the viewer will visit on your website. We will then help you develop the email address lists from your prospects and customers. We will then help you send out the emails. Spectrum will track the results of the campaign and then help you manage the email address lists to continue to grow the email marketing results.