Before we build your web site, commerce initiative or marketing campaign, we need to study your competition, audience and industry. Success is more than deploying a neat web site design, it requires Spectrum to:

• Create content maps and direction
• Conduct competitive analysis
• Understand your objectives
• Review your process integration
• Discuss your marketing objectives

Our website designs and marketing plans succeed because we "plan" before we "build." Spectrum's approach is to focus on the goals and objectives of your eBusiness initiatives to develop a complete marketing solution. Our content and development services include:

We Analyze and Consult!
Understanding your goals, objectives, target audience, vision and marketing strategy is the first step. Our project team offers suggestions to best fit your needs, take note of colors, visual styles and content criteria. All this determines the direction of your visual strategy.

We Project Manage!
A project manager is assigned to manage the development of your project from start to finish to make sure your objectives are on track.

We Design and Create!
Website architectures, comp designs and plans are presented and discussed with your team members. The visual style is finalized to determine your new marketing strategy.

We Implement and Test!
Your entire project is scheduled for complete development to meet your target date. Our project team analyzes download times of your site, test navigation, simplicity and project goals.

We Deliver!
On-time and with measurable results. Your web site is live, your project-marketing plan is then implemented and registered with the search engines.