Spectrum Communications & Consulting Inc. Blog: Online Reputation Management
Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can! In the remodeling industry, working on your client’s home is not a one-time thing. If your customer walks away happy from doing business with you, they remember you the next time they have a project, they ment...
As a remodeler, you know that working on someone’s home is an ongoing relationship. Your customers will call you for repairs, for advice, and to suggest referrals who need the same sort of help. What you may not know is that you can strategically build customer loyalty, to turn your lasting relation...
Customers buy on reputation. In the moving industry, they are inviting you into their home, and asking you to move all of their worldly possessions, maybe across the country or even the globe. Of course they need to trust you! To put your best foot forward, you can jumpstart the trust-building proce...
With the amount of review sites swirling around out there, it's hard to build a great reputation online. This is only becoming more important, as your customers read reviews before buying more products, they will come to expect to read reviews before making the purchase. For most of your customers,...
A few years ago, would you have possibly imagined a waiter handing you a tablet instead of a paper menu? Or being able to pull up a plane ticket right on your phone? All around us, paper products are disappearing and being replaced with digital platforms that perform the same functions—and mor...
Criticism is a good thing, but if Congress has its way, the right to leave negative reviews will soon be federally protected. Earlier this month, Congressmen Joe Kennedy (D-Mass.) and Leonard Lance (R-N.J.) proved that America, even in the home stretch of another divisive election season, can a...
“But wouldn’t a smaller pool of rave reviews achieve the same result? Okay, let’s say quality is king – how many reviews are my customers reading before they buy? A large review archive is preferred, but how much is too much? Is there such a thing?” “Are people even reading these?” Does the mention...
When this year’s Remodeling Top 550 rankings came out, the team at Spectrum jumped on the data to try and determine some of the factors that make the best the best. We hope that our insights will help you improve your own remodeling company’s bottom line and make those who are already searching for...
Imagine this: it’s busy season. Your moving company is inundated with calls. Your sales team is going out and providing estimates, but the jobs just aren’t closing like they used to. Your sales team has performed fine in the past, so it’s not them. What gives? You have to think about your custo...
It seems like nobody likes Yelp – everyone has a horror story of a disgruntled employee or competitor going on and raking them with 1-star reviews. Then, the Yelp filter hides your good reviews, suddenly dinging your great reputation. Plus, their sales team is constantly hounding you to advertise. I...
