We’ve put a lot of thought into this question. After all, our remodeling partners pour cash into both the paper Yellow Pages and the internet equivalents. Here are some hard facts. We track where all of our leads come from, with unique phone numbers and URL tracking for each source. When you track y...

So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...

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