Spectrum Communications & Consulting Inc. Blog: lead generation
A business is only as good as its employees, but when you’re having trouble finding experienced talent, it might be time to get creative and hire less-experienced help. As it becomes more and more difficult to find seasoned workers, many home improvement businesses are hiring talented employees from...
Ready to get started? Download our Digital Advertising Guide for your plan of attack for lead generation on Google and beyond! With HomeAdvisor buying out Angie’s List this month, the home services landscape is experiencing major changes. Between HomeAdvisor/Angie’s List, Amazon Home Services, Thumb...
Big news this week from two of the largest names in the home services space – Angie’s List has accepted a buyout offer from HomeAdvisor’s parent company, IAC. This follows a rough year for Angie’s List, which saw a steady stream of bad news, including poor stock performance, steady layoffs, an...
Here at Spectrum, we are constantly thinking up and designing innovative ways to grow your business. In the remodeling industry, we know that contests are a great way to introduce your brand to prospective new customers. To help you win more business through remodeling contests, we’ve put together a...
Here at Spectrum, we are always looking for new ways to drive your business forward. One of the classic lead generation sources for remodelers is the contest entry – where you offer an entry into a contest for free services as a conversation-starter for home owners. This has been a tried-and-true st...
Home Shows are a great source of home improvement leads. Like any great lead source, the best companies in the business have a process to make it work for them. Here are 6 quick wins that you can implement to make your event marketing a lead generation machine. Follow the Leader Your bottom line per...
Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...
You have all the right elements to make your business succeed online: the right website design, the right content, and the right products and services to promote. But sometimes that isn’t enough, and potential customers will leave your site before your business even has a chance to make an impressio...
Here at Spectrum, we are always looking for new ways to generate leads and bottom-line revenue for our partners. Today, we are announcing a partnership with HomeAdvisor, the largest nationwide source of home service leads available for retail. Here are some of the exciting developments we have to he...
You don’t need an expensive camera to take great pictures of your work. All you need is the phone in your pocket! Your average smartphone has a camera that is more than sufficient to take quality photographs that will shine on your website and social media platforms. Wait… I need photos? Yes,...
