Spectrum Communications & Consulting Inc. Blog: google+
There is a whole lot to love in the Google Local platform. For starters, you can advertise your business directly in Google searches at no cost for your core services. On top of that, your Google Local profile will appear almost every time your brand name is searched. Spruced up with...
As our valued customers, the team here at Spectrum wants to keep you in-the-know about the latest and greatest in digital marketing. Last week, Google made an announcement that as of July 28, the search giant would begin cracking down on unclaimed or dormant Google+ Local pages (now called Google My...
Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...
Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...
What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...
Google knows what it needs in order to find, crawl, and index your website. But do you know what it takes to play ball with Google? And really make it work for your business? Below are 13 signs your website is on the right track when it comes to getting found on the world’s largest search engine: 1....
Below is a no-nonsense questionnaire every business owner should take. Please take it sooner rather than later. Note: These questions are about your online marketing. The more questions you answer “Yes” to, the more likely it is that you’re adequately prepared for the online consumers of 2...
One Christmas Eve, three ghosts paid ol’ Ebenezer Scrooge a visit. They made him realize two things: 1) He’s been bad and 2) being good is much more rewarding. In so many words, that’s what Matt Cutts has been telling people who try to scrooge Google (i.e., get to the top of a search page une...
Given the virtually unlimited amount of space that Google allots its Gmail users, more and more people are treating their account as a sort of digital storage service. When they're not deleted, most photos, e-mails and documents are either archived or left in the inbox -- a practice which begs the q...
A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...
