Spectrum Communications & Consulting Inc. Blog: Digital Marketing
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
Growing a business’s customer base comes down to two things: attracting more leads and doing a better job of closing those leads. To successfully do both of these things, you need to understand the buyer’s process and how it relates to your business. We’ve broken down each stage of the buying proces...
As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...
We hear it all the time: the digital age is here, and it’s evolving faster than most industries can keep up with. It’s an idea that creates a lot of excitement because of the many ways content can be shared and supported across multiple platforms. This expanding digital marketplace, however, also ca...
Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...
Your business probably has a quote form that allows people to contact you through your website. But is your form actually capturing all of those hot leads you want it to capture? We have a feeling the answer might be no. If you haven’t looked at your quote form in a while, ask yourself these three...
As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...
In home service industries, we tend to focus on the importance of the in-person meeting, not realizing that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bo...
Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
