Spectrum Communications & Consulting Inc. Blog: Digital Marketing
In 2017, we worked with hundreds of home service companies to increase lead generation. Watch our video to see 3 of the top strategies that drove success for our partners. Planning for 2018? Take these strategies into 2018 by downloading our digital marketing plan template made specif...
We love this time of year—holiday spirit is in the air, hot cocoa is flowing aplenty, and industry trend predictions are giving us ideas on how to boost our business. The amount of content out there can be overwhelming, though, so we dove into the industry reports for you and put together the...
Data—for many this word conjures up images of Excel spreadsheets and complicated tables with little actionable insight. This mindset can make it hard to see how data fits into the home services landscape. But with new technology and better tracking tools, “data” is getting a new face, particul...
With one month left in 2017, it’s time to lay out some actionable goals for the new year. You’ve likely thought about streamlining your sales process or getting a better handle on search advertising, but what about upping your philanthropic efforts? We work with hundreds of home service companies th...
Last year, mobile usage surpassed desktop usage, and the divide is only increasing. With 77% of American adults owning a smart phone, lead generation is becoming a mobile game. So, what can you do to increase mobile functionality? Two things! The first is to understand the behavior patterns of mobil...
In a recent email that went out to thousands of small to medium-sized business owners, Yelp cracked down on businesses asking customers for reviews. The email warned companies that review solicitation creates a biased ranking system, ultimately harming consumers and other businesses. Yelp has always...
When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees the ri...
Using video in your marketing strategy does more than just build your brand—it truly drives results. From increased conversion rates on quote forms to more closed sales, video has the power to improve your entire sales process. We’ve put together three examples of home service industry leaders...
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
Growing a business’s customer base comes down to two things: attracting more leads and doing a better job of closing those leads. To successfully do both of these things, you need to understand the buyer’s process and how it relates to your business. We’ve broken down each stage of the buying proces...
