Spectrum Communications & Consulting Inc. Blog: Digital Marketing
During certain points of the year, “too many leads” sounds like a dream come true. But when you’re actually faced with the situation, we all know it isn’t pleasant. You’ve spent all of this money on marketing, and now your hard-earned leads are overwhelming your business, leaving potential revenue s...
Here’s a nightmare situation we know many home service companies have faced: you’ve spent thousands of dollars on acquiring new business. Your marketing efforts are pulling in leads, and you have the systems in place to keep projects organized. But there’s one major thing missing—the talent to...
Game of Thrones, Billions, The Office— you’ve seen them all before and more and more similar binge-worthy programs seem to be airing online these days. Even shows like The Office that originally aired on traditional TV platforms, are being consumed mainly online. In fact, since 2012 TV viewers...
You’re a home service business trekking down a new path. Maybe you’re a window remodeler expanding into siding. Or an electrician that’s diving into installing home automation systems. Or maybe you’re just offering a slight variation on your standard set of services. Whatever the situation is, there...
Picture this—you’re swamped at the office, working to ensure that all your queued-up production is in order, when you get a call…an angry customer calling to cancel the sale you’ve already put in hard earned dollars to close. The customer is frantic and telling you they can’t continue w...
Spring offers many opportunities for your home service business to start fresh. Maybe your office is tidying up or you’re taking a deep dive into your financial standings—but one place you might be overlooking is your overall digital health. When we say digital health, we’re talking about ho...
Like most home professionals, a sizable portion of your lead generation comes in the beginning of the year from working the floors at home shows. Now that home show season is wrapping up, you may be wondering where you should turn for your next lead source. Instead of finding a new source of leads,...
Big things happening on the digital and home services front this week! Here are three major updates from Google, Facebook, and HomeAdvisor that will affect your business. #1- BREAKING NEWS from Google: The Official Rollout of Mobile-First Indexing After a year and a half of testing, Google offi...
Contractors, remodelers, movers, and anyone in the home services industry knows that certain times of year bring an influx of leads. As summer approaches, you need to make sure you have the team in place to meet the increased work. Instead of hiring at the last minute, take the time now to recruit a...
Coming up with advertising that drives business can be tough, so when something works, it’s easy to just stick with it and carry on. This causes a lot of companies to direct all their attention and marketing spend towards one advertising source instead of numerous channels. But this is a mistake! Yo...
