Spectrum Communications & Consulting Inc. Blog: Digital Marketing
As a home service business, one of your primary goals is to appear at the top of search results so that potential customers can find you, request quotes, and book appointments. At this point, you’ve probably tried a slew of strategies to increase your ranking. But with all of these efforts, man...
As a home service business, bringing in leads is a standard concern. But lead volume won’t matter if your lead quality isn’t up to par. In fact, in our 2017 Home Services Industry Survey, we discovered that lead quality was even more of a concern for home service businesses than lead generation was....
In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed. How Does The Algorithm Currently Work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...
A lot goes into hiring someone. From sifting through applications to conducting multiple interviews, it can be quite the process. But today, we’re taking it back to the basics—the job description. Nowadays, much of any company’s recruiting process is done digitally via job posting sites like I...
Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...
We recently released our 2017 home services industry survey results, and confirmed something we already knew—home service businesses struggle with recruiting. In fact 60.5% of respondents reported that recruiting talent was a challenge for their business, and not being able to hire necessary t...
Curious how you compare to other home service industry experts? We sent out a survey to remodelers, contractors, movers, and other home service specialists so that you can find out where you stand. See some of the survey highlights in the infographic below, or download the full report to get the mos...
With Google being one of the biggest players in marketing, we pay close attention to what they have to say. Recently, Google released an article on the four things to know about the future of marketing, so we broke down how these things relate to home service businesses like yours. Download the full...
When you’re planning your marketing budget as a contractor, the number one question you need to ask yourself is how many leads do I need to meet my revenue goal? This one question will frame your entire marketing strategy. You need to put enough money towards your marketing budget to ensure that y...
Recently we hosted a webinar on Local Services by Google (formerly Google Home Services) and spoke directly with two Google representatives about some of your most burning questions on the pay-per-lead ad program. They had great insight on how disputed leads are handled, the future of the program, a...
