Spectrum Communications & Consulting Inc. Blog: Lisa Albano
About Lisa Albano
You hear it all the time—online reviews matter for your business. Today, reviews have replaced a large potion of word-of-mouth recommendations. Why should a customer wait for a friend to answer their questions when they can find thousands of opinions online with just a few clicks? There is so...
In home service industries, we tend to focus on the importance of the in-person meeting, not realizing that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bo...
In the age of smart technology, we’re constantly looking for answers from our friends, our peers, and our phones. How many times have you tried a new restaurant because your friend told you it was great? How many movies did you see because it received rave reviews? Reviews are a powerful tool for ga...
Not all customers are the same, but all customers have traits that make them similar. As a salesperson, knowing these traits helps define how you approach potential buyers during consultations. We generally use a grading-scales to categorize leads. It helps us quickly identify a lead-type and know w...
Expanding your business relies on a steady flow of new leads. You understand the industry and have your go-to sources to generate leads, but what happens when your usual sources don’t yield the same return on investment? Taking advantage of all sources depends on having a solid digital marketing str...
As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
Visual marketing is quickly becoming one of the most important selling tools for your business. Luckily for you as a remodeler, you’re in the business of making customers' homes look and feel better. How can you take professional-grade photos to feature your work without hiring a professional photog...
This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...
Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can...
