Spectrum Communications & Consulting Inc. Blog: Leah Valenti
About Leah Valenti
Your business probably has a quote form that allows people to contact you through your website. But is your form actually capturing all of those hot leads you want it to capture? We have a feeling the answer might be no. If you haven’t looked at your quote form in a while, ask yourself these three...
As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...
Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...
When incentivizing a person to choose your business, one of the most effective practices is using promotions. You may already be offering some, but not all promotions are created equal. You want to choose one that plays to specific consumer behaviors and incites a sense of urgency. So which promot...
In a perfect world, you’d have all the time to run your business, manage people, and develop the perfect marketing plan to drive your business forward. But in reality, one of these items usually falls to the wayside—and it’s typically your marketing. Let’s break down why this happens. 1. Skill...
As a Spectrum partner, you have access to new and innovative ways to grow your business online. With the rise of social media and customers shopping for your services on smart-phones, we are seeing that high-quality video content separates great companies from good companies and contributes t...
Consumers want to know that they’re spending their money wisely, so when they explore your company, they’re looking for proof that you’ll do the job right. Writing blogs and showing pictures of your work provides some proof, but the most powerful evidence comes in the form of testimonial videos. Why...
You have all the right elements to make your business succeed online: the right website design, the right content, and the right products and services to promote. But sometimes that isn’t enough, and potential customers will leave your site before your business even has a chance to make an impressio...
