Spectrum Communications & Consulting Inc. Blog: Leah Valenti
About Leah Valenti
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Local Services by Google (formerly Google Home Services), features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises co...
With one month left in 2017, it’s time to lay out some actionable goals for the new year. You’ve likely thought about streamlining your sales process or getting a better handle on search advertising, but what about upping your philanthropic efforts? We work with hundreds of home service companies th...
In a recent email that went out to thousands of small to medium-sized business owners, Yelp cracked down on businesses asking customers for reviews. The email warned companies that review solicitation creates a biased ranking system, ultimately harming consumers and other businesses. Yelp has always...
In a recent email that went out to thousands of small to medium-sized business owners, Yelp cracked down on businesses asking customers for reviews. The email warned companies that review solicitation creates a biased ranking system, ultimately harming consumers and other businesses. Yelp has always...
Using video in your marketing strategy does more than just build your brand—it truly drives results. From increased conversion rates on quote forms to more closed sales, video has the power to improve your entire sales process. We’ve put together three examples of home service industry leaders...
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
Growing a business’s customer base comes down to two things: attracting more leads and doing a better job of closing those leads. To successfully do both of these things, you need to understand the buyer’s process and how it relates to your business. We’ve broken down each stage of the buying proces...
Your business probably has a quote form that allows people to contact you through your website. But is your form actually capturing all of those hot leads you want it to capture? We have a feeling the answer might be no. If you haven’t looked at your quote form in a while, ask yourself these three...
As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...
