Spectrum Communications & Consulting Inc. Blog: Kevin McKenzie
About Kevin McKenzie
It’s the peak of event marketing team, and we know that your event experts are feeling the pressure. Between setting up new events, coordinating teams of demonstrators, and finally running the shows and growing your business, your event marketing manager's plate is full. Let us help you with that! A...
For the moving industry, technology moves at a mile-a-minute. Previously, sales had to be done face-to-face, which requires a lot of inefficient driving and the risk of no-shows. Today, movers have options to supplement the classic sit-down. Many movers are turning to off-the-shelf apps like Facetim...
According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales calls with only one homeowner present. Deciding to leave 20%+ of sales on the table is an enormous decision, so you should really think about your process for turning one-leggers into profitable business. Here a...
There is nothing as infuriating for your moving business as fake reviews. Whether they are from a competitor or a stranger, they are a blow below-the-belt that hurts your business. Here are 3 proactive steps to take charge when you see a fake review, to keep you from being on the defensive. Don't re...
Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...
Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...
As a mover, you know the important of customer loyalty. One great move can win you referral business from friends and families for years to come. What you may not know is that you can strategically build customer loyalty, to turn your lasting relationships into a valuable source of more new mov...
As a remodeler, you know that working on someone’s home is an ongoing relationship. Your customers will call you for repairs, for advice, and to suggest referrals who need the same sort of help. What you may not know is that you can strategically build customer loyalty, to turn your lasting relation...
Customers buy on reputation. In the moving industry, they are inviting you into their home, and asking you to move all of their worldly possessions, maybe across the country or even the globe. Of course they need to trust you! To put your best foot forward, you can jumpstart the trust-building proce...
Remodeling Magazine just released their 2017 Cost VS Value Report. This is an in-depth look at the return on investment for a huge variety of home improvement projects nationwide and in your area. With this sort of data, your sales team can make a concrete argument to the consumer – after all, your...
