Spectrum Communications & Consulting Inc. Blog: Kevin McKenzie
About Kevin McKenzie
Oftentimes, you have great insights at corporate that can help your dealers grow their businesses and sell more of your products. That advice can fall on deaf ears, though, if your dealers feel that you don’t understand their business or that you don’t understand their market. That’s why it’s import...
In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...
Just this week, Facebook stock hit record highs, having grown 44% year-over-year. Facebook is a massive company, so growing by almost half is a huge deal. The driver behind that growth is surprising, and you may have noticed it taking over your Facebook newsfeed – highly targeted Facebook Ads. What...
Home improvement lead generation is becoming a crowded market. Just to name a few titanic companies you are competing with: Amazon Home Services.HomeAdvisor/Angie’s List – now one supersized conglomerate.Home Depot and the other big box home stores. That’s an intensely competitive marketplace! But l...
Listen to the team at WindowWorks explain how they outpace the competition every year. The home improvement space is super competitive in Chicagoland. To generate leads and sales, you need to beat the national brands with their huge TV budgets as well as the mom-and-pop shops who are willing to drop...
In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...
There’s a famous phrase in sales, that “buyers are liars.” If you ask your customers why they buy from you, they will create a logical reason, but that will not be the true reason they chose to do business with you. Your marketing works the same way. If you ask your customer “where did you hear abou...
Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...
Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...
A business is only as good as its employees, but when you’re having trouble finding experienced talent, it might be time to get creative and hire less-experienced help. As it becomes more and more difficult to find seasoned workers, many home improvement businesses are hiring talented employees from...
