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Website Development
Website Development
Spectrum provides website design and development to support our customer's internet marketing. What this means to you, our customers, is that Spectrum provides website designs and website development to generate leads, generate direct response and/or sell online using e-commerce websites. We believe that just designing a pretty website is not the answer to developing results. We believe that you must plan before you build.
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Website Architecture - The first step in the website design and development process is planning and architecture. Using the internet marketing strategy we have developed for you, Spectrum develops a sitemap or website flowchart which supports these internet marketing objectives.
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SEO Copywriting - Website copy that communicates your services and/or products is an essential aspect of your internet marketing strategy. Effective SEO copywriting must clearly convey your message while also targeting these specific keywords and markets that directly serve your company. Spectrum has a staff of professional, highly-skilled copywriters who can take your message and craft keyword-rich content, which will help drive visitors to your website and convert these viewers into customers.
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Website Design - Spectrum is most concerned with website design which develops new business (sales), develops market share and develops your brand.
To support these goals, the website design will support:
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Architecture to support search marketing.
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A look and feel which supports your current brand.
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A user experience which promotes call to action and direct response.
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Content management - the ability to add, change and manage the website content easily and quickly.
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The ability to track and measure the effectiveness.
- Direct Response Websites - What is a direct response website? A direct response website is a website that engages the viewer to take action. Some of these actions can be downloading a white paper, filling out a survey, requesting information, requesting a quote, requesting an in-home estimate, signing up for a service, generating a call to you, printing a coupon, setting up an appointment or any step which is needed to move the viewer down the sales cycle. Spectrum has the experience and proven success of building successful direct response websites, and we can help you achieve your sales goals.
- Lead Generation Websites - Lead generation websites are websites which move the viewer from the viewer stage to potential customer stage. A lead generation website must communicate to the viewer who you are and the services, productions and/or solutions you provide. The lead generation website must engage the viewer to take action by calling, filling out an inquiry form or setting up a visit or appointment with you. However, Spectrum believes that not all leads are good quality leads. This is why lead generation websites are so fun! Spectrum will develop and market your lead generation website to target the best quality opportunities for you. Spectrum will track and test the conversions (leads) on a monthly basis to continually grow the results of your lead generation website.
- E-commerce websites - Effective e-commerce websites need to be constantly evolving. Spectrum believes in building e-commerce websites around this principle. The most successful e-commerce websites such as Amazon.com and Overstock have adhered to constant evolution for many years. An effective e-commerce website will be one which drives traffic, converts traffic into customers, tracks and measures effectiveness and applies A/B testing and multivariate testing to grow the conversions. Additionally, an effective e-commerce website needs to remarket to visitors and customers which have provided emails addresses. Spectrum has the talent, experience and proven results to provide you with an e-commerce website solution.