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Website Analytics
Website Analytics
It's simple to say that tracking your progress is the only way to measure if you are achieving positive results. It is amazing how many companies, from small to large, don't track their website statistics and analytics. Spectrum believes it is very important to track your website analytics and statistics monthly.
Spectrum tracks the complete process:
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Where the traffic came from
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How many daily visitors you received
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Your most or top visited pages
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What did the visitor do once they got there
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The average visit time
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The effectiveness of the call to action (conversions, sales and/or leads)
Spectrum meets with our internet marketing customers every month to go through their website statisitics and analytics to review the progress which we have made and allow us to make changes to our plan based upon the results.
- Keyword Search Engine Rankings - The first measurement is the keyword search engine rankings for natural or organic rankings (non paid traffic). During the internet marketing strategy, we identified the keywords to pursue organic keyword rankings. So, it is important that we are tracking not only our position of these keywords with the search engines, but the traffic the website is receiving from the keywords as well.
- Website Tracking Analysis - It is important to indentify and break down the traffic which the website is receiving. Spectrum identifies where the traffic is coming from, i.e. search engines, PPC referrers, etc.; the volume of traffic from these sources; the visitor behavior; and the conversions being developed.
- Google Analytics - Google analytics is one of many analytics tools Spectrum uses to track your website results. It is important to discuss Google Analytics because it does play an important role in our analytics tools set. Spectrum believes Google Analytics is one of the best page tag tracking analytics applications today. Spectrum believes it is important that our customers understand how it works and how to interpt the vast amount of data it provides so you are familiar with Google Analytics as we are having our monthly review meetings with you.