Keyword Research
Identifying the keywords your prospects and customers are using to find your products and services is more than guessing and speculating. Yes, you have a good understanding of your customers; however, many are suprised as to the keywords your prospects and customers are really using to find your products and services. Keyword research is not about choosing keywords that have large requests or broad keywords that cover a vast range.
Good keywords are the foundation of the website architecture, website copy and website design. Keyword research begins after you have identified your market, products, services and customers. Armed with this information, Spectrum utilizes the latest tools, accessing numerous keyword statistic research databases - including Google's keyword research database.
Spectrum will identify keywords for both organic website optimization as well as pay per click management. First, Spectrum formulates its initial keyword list. Some of the categories of keywords include: national keywords, local keywords, long-tail keywords, geo modified keywords and geo targeted keywords. Spectrum then compares the keyword lists with your direct competitors. Spectrum also examines which websites currently rank for these keywords. Spectrum is able to identify how many times these keywords are requested over a given time frame as well as view trends with comprehensive keyword research.