Identifying Your Market
Spectrum can help you identify your market on the internet. Once Spectrum has completed the discovery phase of who you are and who you are targeting, we deploy our tools, resources, technologies and expertise to identify your market and where your market spends their time on the web. A couple of the primary methods Spectrum will use include:
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Keyword research - Spectrum will develop keyword research to identify the most in demand keywords across the search engines - locally, nationally and internationally. We will identify the search count trends over time to identify seasonality or future opportunities.
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Site demographic mapping - It is important to identify the search engines and sites your primary target markets visit and use most often. This information will be important for developing quality back-link and link bait opportunities.