Competitive Market Analysis
As mentioned earlier, Spectrum is not interested in duplicating or following your competitors. In fact, in most cases, we find that your competitors' strategies are ineffective.
However, it is important to identify the websites which do have good rankings for your primary keywords. You need to stand in the shoes of your prospects and customers while visiting competitors' keywords and going through this research process. You objectively need to ask yourself, "What is better and/or different about their offers compared with yours?" And, "Do these offerings make you adjust your pricing, warranty, guarantee, level of service or any other aspects of your business to make sure that you are the most attractive?"
Competitive Market Analysis also helps you identify new offerings and new competitors. More and more manufacturers that have sold through dealers and retailers are establishing e-commerce websites selling direct to the end user consumer. Spectrum will help you with the Competitive Market Analysis and research to make sure we are launching the most effective website for you.