Email Marketing Integration
Is Your Company Retaining Customers and Generating New Leads?
Spectrum provides full-service email marketing solutions. We ensure that our clients achieve better email marketing results by managing and segmenting their permission-based lists; creating, personalizing and sending targeted emails; and tracking and analyzing their email marketing results and overall campaign effectiveness.
We offer a full spectrum of email marketing services designed to meet your needs, regardless of your market segment or campaign goals. Spectrum will ensure that your announcements are delivered to your audience while maintaining full CAN-SPAM compliance with all of our email marketing campaigns.
Do You Need to Better Reach Your Existing Customer Base and Reach New Customers?
Reach your customers and further inform them with information about:
- Product specials
- Product announcements
- Coupons
- Incentives
- Postcards
- Newsletters
- Surveys
- Invitations
Email marketing has clearly arrived as a communications medium. From Fortune 500 corporations to small businesses, companies are integrating email marketing campaigns into their customer acquisition and retention programs. Marketing, customer support and sales departments have recognized the power of email marketing and its ability to deliver a significant return on investment (ROI).
Maximizing your email marketing program requires expertise, strategy and knowledge of the best spam-free practices.
How Spectrum Designs an Email Marketing Program to Maximize Your ROI
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Development & Launch
Launching your first email marketing campaign is both very exciting - and potentially daunting. What format should we use, how should we segment our list, how do we code the HTML, when should we send it out, which variables we should test, etc?
Spectrum email launch services quickly get you up and running and include:
Email marketing campaign strategy and roadmap development
List set up and future acquisition development
Email layout design and formatting (HTML, AOL and plain text)
Landing page design and programming
Copywriting
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Execution
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Reporting & Analysis
Maximizing the return on your email marketing investment is the key to all clients' success. Spectrum provides:
ROI analysis
Email marketing campaign audits
Content and click-through analysis
Performance improvement recommendations
Monthly/Quarterly performance reviews and recommendations
Spectrum is dedicated to ensuring that messages sent through the system attain as close to 100% delivery rates as possible. Spectrum enforces anti-spam policies and monitoring the usage of the system by its clients.