Multivariate Testing
Multivariate testing is an important tool in the continual evolution and improvement of your website and internet marketing strategy. Multivariate testing falls under Spectrum's umbrella of the analytics and testing tools we use to evaluate your website's results and visitor response in order to change aspects of your website to increase conversions. Spectrum has a team of Google Optimizer experts on staff who are proficient at executing multivariate testing and applying the results to progress your website and internet marketing.
What is Multivariate Testing?
According to Google, "Multivariate testing is a method of experimentation that allows you to test multiple variables simultaneously. For example, using multivariate testing, you could identify the headline, image, and promo text on a page as your page sections, and then create three different variations for each one. When the experiment was running on your page, a user might see Headline A, Image B, and Promo Text C all together, or Headline B, Image C, and Promo Text A."
Why is Multivariate Testing Necessary?
It's alarming how many companies aren't testing their websites to find what works best and what does not work so well. Multivariate testing is imperative to the ultimate success and ongoing improvement of your internet marketing strategy and website goals. Since Spectrum can test multiple sections (images, headers, forms, buttons, etc.) of a page at the same time, multivariate testing is limitless in its ability to show us which variations on a page will result in the biggest increase in conversions.
Multivariate testing helps to ensure that you are getting the most from visitors to your website. Using multivariate testing allows Spectrum to see which sections of your webpage are received well by visitors and which sections can use improvement. It's amazing how changing copy, images, colors, forms, etc. on your website can have a dramatic positive effect on conversion rates.
Multivariate Testing Can Help Increase Conversions
Multivariate testing is one of the tools Spectrum uses to increase your company's customer base and conversions. At Spectrum, we have a developed a testing culture, as we realize that getting the most from your internet marketing program and website involves continuous web analytics and testing. To get the best response out of your website visitors, and thereby increase conversions, multivariate testing is one of Spectrum's indispensable testing instruments.