Google Website Optimizer
Spectrum uses Google Website Optimizer as its primary tool to measure and test your website so that we can continually grow your business and increase your leads and conversions. Google Website Optimizer is an A/B testing and multivariate testing application that Spectrum utilizes to measure and test your website so we can see what's working and what isn't within your website. Google Website Optimizer helps us grow your conversions by understanding visitor feedback and response.
Testing Your Website is Essential to Success
It's amazing how many companies out there do not test their website. At Spectrum, we believe it is critical to measure the positive results of your website and test which variables are more successful than others. This testing process allows Spectrum to tweak and change your internet marketing strategy based on actual results and data provided through testing, not guessing or making assumptions about what will work best. Spectrum uses proven testing methods with Google Website Optimizer to increase your conversions by measuring your website's results.
A/B Testing vs. Multivariate Testing
Spectrum uses both A/B testing and multivariate testing to measure the results of your website. A/B testing is used to compare two or more variations of a webpage to find which page is more successful and favorable among visitors. Multivariate testing is used to test many variables of your webpage at the same time. Spectrum employs both testing tools of the Google Website Optimizer to continuously improve your website and increase conversion rates.