The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...


When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...


An informative, persuasive message is critical to any advertising campaign. Since your website is a form of advertising, you need to present a compelling message that will get prospects to take action. However, you also need to ensure that your website appears in search engines like Google. To do th...


White Hat SEO or NOTHING

A couple weeks ago, we published an article that sought to analyze the ethics of Internet marketing from a purely fundamental perspective. In a mere breath, we explained both black hat and white hat SEO as well as the projected outcome of each strategy. Of course, such a broad and complex topic can...


In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...


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