Working with contractors, we’ve gotten to know the ins and outs of the home improvement business. One particular problem that we run into with many of our partners is that they don’t pick up their phones. Sales leads are going to voicemail, or more likely, leads are dying in voicemail, because that...


As marketing experts in the home services industry , we are frequently asked by our remodeling partners: when should I have staff to answer my phones? At the heart of the question is the balance between the cost of staffing your phones after-hours and the benefit of answering after-hours calls. So,...


In an attempt to understand the ever-changing landscape of mobile usage, Nielson Media Research, the company that creates the Nielsen Ratings, took a survey of more than 2,000 smartphone users. The results were then compiled with data from the Nielsen Smartphone Analytics Panel. The results are a co...


Mary Meeker, the head of Morgan Stanley’s Global Technology Research Team, took the stage at Akamai’s 2010 State of the Internet report and said that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Well, whad’ya know? 2012 is almost over, an...


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