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Below is a no-nonsense questionnaire every business owner should take. Please take it sooner rather than later.  Note: These questions are about your online marketing. The more questions you answer “Yes” to, the more likely it is that you’re adequately prepared for the online consumers of 2...


One Christmas Eve, three ghosts paid ol’ Ebenezer Scrooge a visit. They made him realize two things: 1) He’s been bad and 2) being good is much more rewarding. In so many words, that’s what Matt Cutts has been telling people who try to scrooge Google (i.e., get to the top of a search page une...


Google’s last algorithm update, affectionately known as Panda, stepped aside late last month.  On October 3, 2013 Google announced Hummingbird, which is being billed as the company’s largest algorithmic change in 12 years. Google, believe it or not, has been around for 15 years. What is Humming...


The estimated reading time for this article is 3 minutes.  Voice Search, or Search by Voice, is anything but classic. It's the Google product that allows you to speak your query rather than type it. It's a lot like Siri, Apple's personal assistant software, only you can use it on your desktop....


When it comes to your company's Internet marketing, is it best to allocate time and money to your search engine optimization efforts or your pay-per-click advertising? Which is better for your business? PPC is a fantastic surface-level way to get your business in front of potential customers almost...


Do you use Google? Do you use Google for work? Could potential customers use Google to find your business? Then read on. The more you know about Google -- you know, what makes it tick -- the better you'll be at using it personally and professionally. The better you'll be at making Google work for yo...


As of last month, Yelp has 1.1 million claimed local business profiles -- a 58% increase over Q1 of 2012. The site, which has 100 million unique visitors every month, is the fastest growing directory and review service on the planet. In other words, it's something you want to be a part of. Claiming...


Today's business owners must take an active role in their online reputation. Developing a comprehensive plan to maintain and grow your online reviews, whether you do it on your own or with the help of an expert firm, is vital to your success. If you haven't considered your online reputation, try not...


There are many fundamental parallels between successfully running a small business and properly executing search engine optimization. Dedication, discipline and a strong knowledge base are all required for both business and SEO success. While business owners undoubtedly have the chops when it comes...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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