The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...


When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...


Here is a useful thought experiment for home services business owners: Google your business name. For me, that’s “Spectrum Communications Schaumburg.” See what your customers see when they find you online. If you’re investing in your website’s architecture and SEO, your homepage is hopefully showing...


If you want to run a successful online marketing campaign, it’s essential to properly and consistently analyze your website’s traffic. At the end of the day, combing your web traffic and user activity data for patterns and spikes is the easiest way to determine your next marketing move. To do this,...


Search engines are progressively changing the landscape in which they interpret and serve users content. We are in the midst of a prominent shift away from the typical search algorithms that looked and served web pages based on keywords that were relative to a user’s search query. This is evident in...


Times are changing in the SEO (Search Engine Optimization) field. No longer is it vital to find blog posts to comment on. No longer is it imperative to find irrelevant websites to link with. Getting your website found in search engines has become a lot more involved. Being social and utilizing many...


Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...


Every now and again, I come across a website that’s obviously made for people. And it makes me feel good – the way a website is supposed to. The best websites are driven by aesthetics and always strive to give users the best possible experience. To be completely honest, the Internet of 20...


So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...


There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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