Spectrum Communications & Consulting Inc. Blog: Sales
What if you knew everything about a home before walking through the door? It’s truly the home that’s eligible for a sale, so your sales team should know as much about it as possible before walking into an appointment. Understanding a home inside and out starts with knowing key data points about that...
As a home service business, you probably focus a good amount on how many leads you bring in. Leads are obviously important, but no matter how many you get, you can’t fix a bad sales strategy. Increasing your revenue may start with increasing your lead flow, but you also need to improve your other st...
Remodeling is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to...
It’s the 21 century, and the remodeling industry changed – We’re living in the future. You have a TV, a calculator, and a telephone sitting in your pocket, all at the same time! Here’s a trip down memory lane, looking at the strategies that used to build remodeling empires, but now have been cast of...
According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. One-leggers are a challenging sale, to the point where some companies refuse to book one-leggers altogether. Rather than losing 20%+ of possible business, you can re...
Working with contractors, we’ve gotten to know the ins and outs of the home improvement business. One particular problem that we run into with many of our partners is that they don’t pick up their phones. Sales leads are going to voicemail, or more likely, leads are dying in voicemail, because that...
Remodeling Magazine reports that 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. That percentage is even higher in suburbs and during summer. Rather than losing 20%+ of possible business, you should take steps when setting the appointment and runn...
Running a successful home services business takes more than quality work and friendly customer service; you need an effective sales pipeline to keep the new jobs flowing in. At the end of the day, your number one goal is to convert more customers and drive your bottom line, and there isn’t a better...
In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...
What would you pay for a solid business lead? It’s a simple enough question really, and if you have the answer down pat your business is benefiting – BIG TIME. Knowing your ALV, or Average Lead Value, is the first crucial step to calculating how much money potential customers will leave at your prof...
