The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...


2015 is coming to a close and, if all went well, another successful year for your home services company is in the books. Since most people will spend the next few weeks visiting family, attending holiday parties and popping champagne, you probably don’t have too many jobs lined up, leaving you with...


Yes, you read that correctly. While the common, knee-jerk reaction is to assume that getting a negative review (or more than one) is a death-sentence for your business, it’s time to think again. Negative reviews are actually great opportunities; handle them the right way and they can do wonders to b...


So you’re ready to take control of your reputation management strategy. Great! But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, maintaining an active reputation management program...


Ready to "move" forward with your business? Great! That means it's time to take control of your reputation management strategy. But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, ma...


As a company working in the home remodeling industry, you know that your potential clients are looking for something to make their home stand out. Likewise, this translates to their search for a remodeler—which begs the question— are you standing out from your sea of competitors? Competition is f...


After learning just how powerful reviews can be for boosting your company’s lead volume, you’re convinced—you need to take advantage of your website’s Reviews Management Tool. After all, we recently did a study with our own clients and found that customers who use the tool received 49% more organi...


Spectrum’s Reviews Management Tool integrates reviews with Google to improve your search results visibility.On-site reviews and star ratings allow you to craft a strong reputation as an authority and increase click-through rates.Legitimate reviews on your site build trust with your potential custome...


Properly syndicated reviews communicate with Google to improve your search ranking. Legitimate reviews on your site build trust with your potential customers. On-site reviews allow you to craft a strong reputation as an authority. Research behind on-site reviews shows increased volume of organic tra...


A bad Yelp review is like a hard punch in the gut. Only the pain doesn't go away. It lingers horribly in the pit of your stomach while your face illustrates the agony you're going through. Everyone can see it. Receiving a bad review on Yelp is extremely frustrating for a small business owner. Beside...


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Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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