Draw a Map to the Sale

We all know that home improvement sales is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key techniq...


As a remodeler, you know that working on someone’s home is an ongoing relationship. Your customers will call you for repairs, for advice, and to suggest referrals who need the same sort of help. What you may not know is that you can strategically build customer loyalty, to turn your lasting relation...


Home improvement warranties are an important part of the sales process. They put your customer at ease dealing with you, knowing that if they run into trouble down the line, you and your manufacturers will make it right. That can put a burden on your bottom line, though, as warranty work takes over...


Every salesman loves a referral – it’s like your previous customers have already sold the job, and your sales team only has to prepare the paperwork! In comparing different lead sources for remodelers, nothing compares to referrals, both in terms of having a high closing rate and a low rescission ra...


Referral leads are well loved for a reason: they close at an unparalleled rate, and the cost-per-lead is about as low as it gets. The question is how to grow the amount of referrals you receive. A certain portion of your customers are going to refer you without you doing a thing. Picking a home serv...


About Spectrum

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