In home service industries, we tend to focus on the importance of the in-person meeting, not realizing that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bo...


According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. One-leggers are a challenging sale, to the point where some companies refuse to book one-leggers altogether. Rather than losing 20%+ of possible business, you can re...


We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...


Remodeling Magazine reports that 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. That percentage is even higher in suburbs and during summer. Rather than losing 20%+ of possible business, you should take steps when setting the appointment and runn...


As marketing experts in the home services industry , we are frequently asked by our remodeling partners: when should I have staff to answer my phones? At the heart of the question is the balance between the cost of staffing your phones after-hours and the benefit of answering after-hours calls. So,...


Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...


It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...


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