A few years ago, would you have possibly imagined a waiter handing you a tablet instead of a paper menu? Or being able to pull up a plane ticket right on your phone? All around us, paper products are disappearing and being replaced with digital platforms that perform the same functions—and mor...


Criticism is a good thing, but if Congress has its way, the right to leave negative reviews will soon be federally protected. Earlier this month, Congressmen Joe Kennedy (D-Mass.) and Leonard Lance (R-N.J.) proved that America, even in the home stretch of another divisive election season, can a...


“But wouldn’t a smaller pool of rave reviews achieve the same result? Okay, let’s say quality is king – how many reviews are my customers reading before they buy? A large review archive is preferred, but how much is too much? Is there such a thing?” “Are people even reading these?” Does the mention...


What Keeps the Top 550 on Top

When this year’s Remodeling Top 550 rankings came out, the team at Spectrum jumped on the data to try and determine some of the factors that make the best the best. We hope that our insights will help you improve your own remodeling company’s bottom line and make those who are already searching for...


As experts in the remodeling industry, we are frequently scratching our heads about consumer reviews. We’ve reported previously that reviews have a huge impact on your bottom line, but it wasn’t clear how your customers were using reviews to pick your company.  How many reviews are your custome...


Imagine this: it’s busy season. Your moving company is inundated with calls. Your sales team is going out and providing estimates, but the jobs just aren’t closing like they used to. Your sales team has performed fine in the past, so it’s not them. What gives? You have to think about your custo...


In case you haven’t seen it, Angie’s List announced this week that they are opening up their subscriptions with a free basic service, allowing non-paying customers to read and write reviews. This will boost the number of potential customers who are looking at your Angie’s List profile! Since you're...


It’s been a tough couple of years for Angie’s List. Their stock has dropped by more than 75% and competing home services review sites like Houzz and the BBB have grown and are offering their reviews to customers for free. Now, as these changes have seemed to increasingly isolate Angie’s List, Angie’...


Let’s be honest, most customers that choose to give you a review without you asking aren’t the nicest folks—they are generally crazy customers ranting about something that went wrong. Whether it’s an angry one-legger ranting about how they don’t need their spouse to make a remodeling decision or jus...


Referral leads are well loved for a reason: they close at an unparalleled rate, and the cost-per-lead is about as low as it gets. The question is how to grow the amount of referrals you receive. A certain portion of your customers are going to refer you without you doing a thing. Picking a home serv...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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