Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...


In the age of smart technology, we’re constantly looking for answers from our friends, our peers, and our phones. How many times have you tried a new restaurant because your friend told you it was great? How many movies did you see because it received rave reviews? Reviews are a powerful tool for ga...


Online reviews for the moving industry can be rough. Between titanic companies like Yelp trying to aggressively pitch their services, to the small complaints that consumers have that trigger out-of-proportion reviews, it’s tough to score a perfect 5-stars. One way to put your best foot forward is to...


Last week, Remodeling Magazine announced its annual list of the largest and most dynamic home improvement companies in the country. These companies are predicting considerable growth over last year, 11.2% growth from an average revenue of $17,845,090. To hit those aggressive growth goals, the nation...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...


As a home improvement manufacturer, it can be difficult to keep up with the range of marketing options out there for your dealers. Here at Spectrum, we specialize in digital marketing for networks like yours, so feel free to borrow our expertise! As we reported previously, Angie’s List has implement...


Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can! In the remodeling industry, working on your client’s home is not a one-time thing. If your customer walks away happy from doing business with you, they remember you the next time they have a project, they ment...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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