Spectrum Communications & Consulting Inc. Blog: lead generation
Home Shows are a great source of home improvement leads. Like any great lead source, the best companies in the business have a process to make it work for them. Here are 6 quick wins that you can implement to make your event marketing a lead generation machine. Follow the Leader Your bottom line per...
Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...
You have all the right elements to make your business succeed online: the right website design, the right content, and the right products and services to promote. But sometimes that isn’t enough, and potential customers will leave your site before your business even has a chance to make an impressio...
Here at Spectrum, we are always looking for new ways to generate leads and bottom-line revenue for our partners. Today, we are announcing a partnership with HomeAdvisor, the largest nationwide source of home service leads available for retail. Here are some of the exciting developments we have to he...
You don’t need an expensive camera to take great pictures of your work. All you need is the phone in your pocket! Your average smartphone has a camera that is more than sufficient to take quality photographs that will shine on your website and social media platforms. Wait… I need photos? Yes,...
Moving is a seasonal business. The American Moving and Storage Association named May as National Moving Month to mark the beginning of moving season. Roughly 65% of annual moves occur during the 6 months between April and September, and that busy season is coming to a close. It’s not all bad news, t...
Home improvement warranties are an important part of the sales process. They put your customer at ease dealing with you, knowing that if they run into trouble down the line, you and your manufacturers will make it right. That can put a burden on your bottom line, though, as warranty work takes over...
We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...
Every salesman loves a referral – it’s like your previous customers have already sold the job, and your sales team only has to prepare the paperwork! In comparing different lead sources for remodelers, nothing compares to referrals, both in terms of having a high closing rate and a low rescission ra...
In the remodeling industry, we know that there is an ‘on season’ and an ‘off season.’ Customers just don’t relish the thought of replacing their windows while there’s snow on the ground. The holidays are hard to schedule around. You are going to have fewer leads and they’ll be harder to sell in the...
