“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...


Search engines, like the stock market, are constantly changing because their algorithms are directly influenced by the people who use them. And as long as The Times Keep On A-Changin’, so will the Internet search game. For example, Google handles approximately 100 billion searches every month. Those...


Mary Meeker, the head of Morgan Stanley’s Global Technology Research Team, took the stage at Akamai’s 2010 State of the Internet report and said that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Well, whad’ya know? 2012 is almost over, an...


There is no shortage of “miracle cures” that promise to get your company website on the coveted 1 page of Google. However, while many of these services did work at some point, Google’s ever-evolving algorithm and constantly changing rules have since made them not only obsolete, but detrimental to yo...


According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...


The ongoing transition of local business listings in Google continues. In August 2012, Google combined Google+ Local with Google+ Business to form one, all encompassing listing for your business on Google. Google has done this to ensure that business data is consistent across their entire network. I...


Google is at it again. They are buying up some internet real estate that will change the way we as consumers view search queries. Google will be buying Frommers’s, the travel Mecca of information. Google will be paying a reported $23 Million for the Frommer’s Brand. This brand is most notable for th...


A newcomer in the social media game, Google+ has yet to receive the credibility and brand exposure of Facebook.  Google+ is, however, becoming an integral part of generating online visibility for your company – especially following Google’s announcement on Wednesday that all Google Places Pages...


Google Puts a Freeze on Web SPAM

Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update).  This update is Google's way of cracking down on s...


Mobile is making a huge impact and it is time that your internet marketing strategy supports the mobile viewers of your website. You might be thinking, 'yeah, yeah... I have been hearing about mobile and I know it’s important but it doesn’t affect me yet.'  Let’s take a look at some real world...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.