The home improvement lead generation space is big business. HomeAdvisor bought out the established player Angie’s List earlier this year, likely to monetize their stream of review-based home improvement leads. Google, never one to shy away from competing for advertising revenue, has recently rebrand...


Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...


Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...


In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...


Looking to sell more homeshow leads? Get the strategies in our step-by-step homeshow guide to the right! Imagine this – your homeshow booth looks great, with your trailer of products gleaming and spotless. Your A-Team of demonstrators stand by, ready to explain your product and charm customers into...


Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...


If you focus your online ads on bargain propositions like “great prices,” you may be losing money on customers with tight budgets. Here are some ways to write ads that are more cost-effective and more persuasive than most sale ads. This article will cover: Clarification Location Quality Personaliz...


What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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