Spectrum Communications & Consulting Inc. Blog: January 2014
Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...
Steve Jobs was a masterful marketer. Because he positioned Apple as an experience, not just a product. He recognized that people connect with striking, beautiful images and actually acknowledge well-crafted, compelling headlines. Apple’s website, for example, is an experience. Every headline generat...
You’ll be happy you did. Spectrum is a full-service Internet marketing agency. We offer turnkey solutions for companies that want to revitalize their lead generation efforts. The good news is that you don’t have to pay for our services to benefit from our expertise! You just have to follow...
