Spectrum Communications & Consulting Inc. Blog: Spectrum Insider
As our valued customers, the team here at Spectrum wants to keep you in-the-know about the latest and greatest in digital marketing. Last week, Google made an announcement that as of July 28, the search giant would begin cracking down on unclaimed or dormant Google+ Local pages (now called Google My...
Spectrum’s Reviews Management Tool integrates reviews with Google to improve your search results visibility.On-site reviews and star ratings allow you to craft a strong reputation as an authority and increase click-through rates.Legitimate reviews on your site build trust with your potential custome...
New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...
An informative, persuasive message is critical to any advertising campaign. Since your website is a form of advertising, you need to present a compelling message that will get prospects to take action. However, you also need to ensure that your website appears in search engines like Google. To do th...
Times are changing in the SEO (Search Engine Optimization) field. No longer is it vital to find blog posts to comment on. No longer is it imperative to find irrelevant websites to link with. Getting your website found in search engines has become a lot more involved. Being social and utilizing many...
So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...
The form to your right is an indicator that your computer has spyware. If you're seeing a form like this on your moving site, please uninstall any Internet toolbars you have, especially KeyBar. Why is this happening? Several movers have recently reported seeing invasive quote forms on their moving w...
Ever heard of Kimberly-Clark? No, it's not a person. It's a corporation -- a major one. Kimberly-Clark (KMB) is a publically traded, multi-billion dollar company with nearly 60,000 employees. It produces internationally distributed paper-based products that we all know and use and love. These includ...
When it comes to your company's Internet marketing, is it best to allocate time and money to your search engine optimization efforts or your pay-per-click advertising? Which is better for your business? PPC is a fantastic surface-level way to get your business in front of potential customers almost...
The following questions should be directed toward whoever handles your company's PPC campaign(s). Whether it's an in-house team or an outside agency, you should make these inquiries as soon as possible. Why the urgency? Mainly because pay-per-click advertising is incredibly time-sensitive. An improp...
