Spectrum Communications & Consulting Inc. Blog: Social Media
SEO value aside, most business owners often find it difficult to conceptualize the benefits of keeping a company blog. Many just wouldn’t be able to justify the time and energy that went into it, which thus begs the question: would you still keep a blog if Search Engine Optimization wasn’t an advant...
Mark Twain once ended a correspondence with “If I had more time, I would have written a shorter letter.” He meant, of course, that writing concisely is hard . It sucks, actually, and being limited to 140 characters per post on Twitter sucks, too. Many business owners struggle to find quick, engaging...
According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...
Last week I introduced how Instagram has taken over the photo sharing market on mobile phones. Where Instagram is a mobile photo sharing application Pinterest is the leading desktop photo sharing application. People react emotionally to pictures and think analytically when reading text. The beauty o...
In under a decade, Facebook and Twitter have been woven into our everyday lives. If you watch Monday Night Football, you’ll see ESPN promoting the hashtag #MNF. Businesses of all sizes leverage the power of social media to engage their customers and so should you. It’s amazing what a single picture...
For those of you who don’t know Pinterst is a new medium for social media. To simplify it, imagine a giant pin board that’s based on the web that you can pin anything you find in the internet and share with your friends, family, and the world. The creators at Pinterest saw what a trend that has been...
New social media sites are always popping up on the web. With that being said, It is getting harder and harder to actually define social media these days. For most people first thought in their mind when you say social media is Facebook. Currently, Facebook is arguably the most pop...
A newcomer in the social media game, Google+ has yet to receive the credibility and brand exposure of Facebook. Google+ is, however, becoming an integral part of generating online visibility for your company – especially following Google’s announcement on Wednesday that all Google Places Pages...
Let’s look at one of the biggest topics in search marketing today… reputation management. Total online reputation management is a crucial and time consuming part of online marketing. It can be done by a small business owner in their spare time or by a professional SEM agency for a large corporation....
With over 90 million users Google+ is quickly becoming a competitor in the social media space. Launched in June 2011, Google+ is the search engine leader's social networking site. With its extreme growth and effect on search, Google+ is giving other social media outlets, such as Facebook...
