Spectrum Communications & Consulting Inc. Blog: SEO
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
If you are familiar with the phrase “too much of a good thing is a bad thing”, welcome to Keyword Stuffing. While most SEO personnel and copywriters abide by the regulations set forth by search engines, some rogue writers attempt to deceive the system. They artificially enhance their page rank...
Search engines, like the stock market, are constantly changing because their algorithms are directly influenced by the people who use them. And as long as The Times Keep On A-Changin’, so will the Internet search game. For example, Google handles approximately 100 billion searches every month. Those...
Nearly five months ago, Google Places became Google+ Local - impacting, yet again, the way small businesses are found on the world's most dominant search engine. Although the changes made for a profoundly better and more intuitive user experience, the transition into this new platform was not entire...
AdWords, Google’s primary advertising product and main source of revenue, isn’t as simple as it looks. In fact, most AdWords campaigns fail to yield any Return on Investment because, ultimately, advertisers on this platform don’t know how to optimize their ads. Below you’ll find five ways to make th...
If you are marketing your business on the Internet, or know of someone who is, you may have heard that being on page 1 of a Google, Bing or Yahoo Search Engine Results Page (SERP) can contribute substantially to your sales efforts. Appearing in front of prospective customers while they are actively...
The ongoing transition of local business listings in Google continues. In August 2012, Google combined Google+ Local with Google+ Business to form one, all encompassing listing for your business on Google. Google has done this to ensure that business data is consistent across their entire network. I...
No matter what you are in the business of selling, people will use all types of phrases to describe it. Over many years I have played a role in the optimization of hundreds of websites. At the start of every one of the projects, the business owner or marketing team responsible for the sites’ success...
Both Google and Bing have what are called 'Webmaster Tools' to help with informing the search engine of your sites content and diagnosing what needs to be done to help improve your search results page. These tools are essential for anyone that is concerned about SEO and search marketing. Utilizing t...
Have you ever wondered what type of visitors your website gets? You may have asked yourself questions like, how many visitors am I getting, where are they coming from or what pages are being viewed? Google Analytics is a free tool offered by Google that gives you those answers and more! Many have he...
